Poster Finals

These are copies of our final posters, both the original and one 3D.
Using PhotoShop we were able to create the authentic horror genre we were aiming for making sure that we stuck to the true conventions of a horror poster. Our previous research on international film websites such as total film and particular films within the horror genre such as 'The Woman' (annotated below) allowed us to understand which combinations of colour, image and text to use to create a hard hitting poster.
We have used three main colours throughout which have the connotations of violence and horror, black, red and white. Although white is usually seen as a colour with the connotations of innocence and purity when used in the text of horror it gives a spooky appeal, that the usual connotations of this colour have been twisted and used for the opposite reasons. Also due to the black background it allowed it to stand out when used on text we didn't want our tag line, date and the main title to be lost within the image.

Unlike our previous research which shows 'The Woman' we decided to go with a much more simple photograph which has no on location background but what looks to be a studio set up. However this is not the case. Using PhotoShop we were able to create the black background which allowed our main subject too look as if he is appearing from the night, all connecting back to the horror genre. Also the use of a shallow depth of field has enabled us to create main focal points within the poster and also as you reach the edge of the 'Zombies' face it begins to lose focus and dissapears into the black background, 'The Night'. Those main focal points are ones which the human brain instantly connects with first whenever presented with a face, eyes, tip of the nose and lips in this case the one eye, the tip of the nose and the half eaten mouth. By using this as our main focal point we are able to make our photograph appear more dramatic as we can mutalate those usually perfect features adding to the gruesome horror feel to our poster.
Our font style of BIO came as a group decision with the idea that we didn't want to write it in a basic font we wanted it to match the intensity of the photograph. With the idea of not wanting to use a basic Times Roman font or even one that showed jagged lines we chose one that looked itself to have been scratched into a surface in desperation. This effect gives a very manic appeal but also is not lost in the gruesome main photograph, it was important that neither would over power the other as we didn't want to lose out on effect.
The combination of such a gruesome image and text combination is a great teaser poster as it gives an extremley small insight into what to expect within the film. However it tells you nothing else, therefore with the classic words of COMING SOON it adds suspense and when you are to release the next poster advertisement people will remember the last and easily make the connection between the two as the first is such a massive statement image.
By creating a second poster in 3D this allows us to reach out further within the media culture and keep up with the current market asking for new interactive films which when seen literately grabs you. We are reaching out to a wider market. This particular image works well in 3D due to the depth within the image especially around the mouth area due to the shadowing and texture that becomes a main 3D point within the photograph.
Therefore combining the use of a gruesome image, text and taglines we were able to create an eye catching poster which puts a massive stamp mark on the horror genre. This poster placed on billboards and buses would create a huge statement and become well known, unforgetable.